EOS (Evolution of Soft) is one of the highest selling lip balms in the world, second only to Burt’s Bees. EOS is a relatively new company so it is impressive that they have managed to out sell companies that have been around much longer such as Chapstick and Blistex. When EOS was first formed, they decided that they wanted their packaging to be original and stand out from all of their competitors. This is one of the factors that has lead to their overall success. EOS launched EOS in 2009 and it started showing up in Target, Walmart, Lucky Vitamin and Walgreens. Their appeal to women was undoubtedly easy to see. Also, when they first started out they decided they wanted their target audience to mainly be female millennials. The brand quickly skyrocketed to popularity due in part to the unique aesthetic of its packaging and through its popularity on social media sites such as Facebook, YouTube and Instagram.
Today, EOS lip balm comes in various different flavors including; passion fruit, vanilla bean, summer fruit, sweet mint, honeysuckle honeydew, coconut milk, blackberry nectar, pearl, fresh grapefruit and lemon twist. Each lip balm is packed with antioxidant rich vitamin E, shea butter and jojoba oil. They are also hypoallergenic, paraben free and dermatologist tested. They offer several types of lip balm including organic, visibly soft, shimmer, active protection, organic smooth sticks and multi-packs. For more info, visit evolutionofsmooth.com.