Lori’s Appointment as the CEO in CP&B
In March 2015, CP&B filed its newly created position of a CEO with the appointment of Lori Senecal. That office would require her to overlook the company’s global expansion and growth as well as the management of the international agencies. The company found her suitable given that her management competence was well known and her pioneering ability to embrace technology would be instrumental in the growth of the agency. On a global level, Lori has been known as a world leader with her innovation and invention abilities to place an organization from a national to an international platform.
In her interview by Laura Dunn from Adage, she stated that the appointment meant that she would have growth opportunities working along talented business people in the advertisement industry. Her commitment from the start was to see global growth of the agency and increase the clientele base which would translate to a better financial position. Check out Crunchbase to know more.
Plan to Exit the CP&B
Apparently, in less than three years since her appointment, Lori’s plan is to exit the company by the end of 2017. That she stated in May 2017, suggesting her departure from the company would provide another talented person an opportunity to grow and take the company to its next stride.
She suggested that her time in CP&B had allowed her an opportunity to realize and attain greater goals professionally and personally more than she had imagined. Her working in the US was fruitful something that was unexpected for her. Visit Forbes to know more
The chairman of the CP&B, Chuck Potter, detailed that the company needed her organizational strength and management competence to soar high as it had done during her tenure. Further, he praised Lori given that since her appointment in office the company has never lost clients something that is incredible given the business dynamics and challenges of dealing with customers. Remarkably, Lori Senecal spearheaded the company’s operations to the extent of attracting new customers like American Airlines because of the high-quality services with a global touch.
Through her leadership, CP&B was able to develop a communication structure that played a pivotal role in the company. The challenge would be to find a person who would take over from where Senecal left and ensure the consistent growth of the company despite the transition. Fortunately, while in office before her departure she is training a group of people who will see a successful transition. You can subscribe on her YouTube account.