Fabletics, a Company that has thrived on Strategy Rather than on Tradition

Systems fail when we choose to adhere to traditions, leaving new approaches entirely unexploited. However, Fabletics, established in 2013 has decided to deviate from the norm. Today, it thrives mainly due to leveraging the power of the crowd as well as using the reverse showroom technique to woo customers. Just like any modern-day company, Fabletics has gotten to appreciate the role that technology plays in doing a profitable business. Bundled up with the will of its executives, Fabletics has emerged as a real competitor against powerful brands like Amazon. Today, Fabletics is worth more than $250 million.

 

Unlike any of its many competitors, Fabletics has succeeded as a company mainly because it has chosen to offer quality products and services to both its male and female customers. Identifying the power that customer reviews hold in marketing any corporation, it has been the agenda of Fabletics to lure in more clients through the positive feedback left by past customers on their portal. Since customer reviews indirectly recommend a corporation to the world, Fabletics has left no stone unturned in exploiting such a promising avenue.

 

Also, Fabletics has been quick at creating newer and better strategies meant to benefit the brand. It is only recently that Fabletics decided to partner with Demi Lovato, a pop star renowned across the globe. For many years, Demi Lovato has fallen in love with the Fabletics wear because they empower women by rebuilding their self-confidence. Demi has always appreciated the fact that Fabletics, through their athleisure brand, has been able to provide fitness attire that can also get worn during casual occasions. Talk of a perfect match! Today, Fabletics is run by Don Ressler, Adam Goldenberg, and Kate Hudson, with Kate Hudson being the brains behind the fashion wear. As an individual with no prior experience in running a business, Kate Hudson has been the drive behind the success of Fabletics.

 

Since joining Fabletics, Kate has always had the interests of the corporation at heart. From day one, Hudson has helped review budgets and design social media strategies that ensure that Fabletics makes profits eventually. Above all, Kate Hudson has always inspired the design team at Fabletics to come up with new trends in fashion that are not unique and appealing to see. If it were not for Fabletics joining hands with the TechStyle Fashion Group, then all actions would be in vain. As a refurbished brand, Fabletics has thrived because it chose to use feedback from customers to its advantage. By identifying flaws in its products, Fabletics has been able to come up with better items.

 

To a large extent, investing heavily in the customer care department has been able to help all Fabletics clients meet their expectations. For the best experience, Fabletics encourages you to take its Lifestyle Quiz, a test tailor made to help you find the right product for your needs. If it’s the yoga, run, gym, or cycle outfit that you so much desire, Fabletics is the company to consider.

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