EOS (Evolution of Soft) is one of the highest selling lip balms in the world, second only to Burt’s Bees. EOS is a relatively new company so it is impressive that they have managed to out sell companies that have been around much longer such as Chapstick and Blistex. When EOS was first formed, they decided that they wanted their packaging to be original and stand out from all of their competitors. This is one of the factors that has lead to their overall success. EOS launched EOS in 2009 and it started showing up in Target, Walmart, Lucky Vitamin and Walgreens. Their appeal to women was undoubtedly easy to see. Also, when they first started out they decided they wanted their target audience to mainly be female millennials. The brand quickly skyrocketed to popularity due in part to the unique aesthetic of its packaging and through its popularity on social media sites such as Facebook, YouTube and Instagram.
Today, EOS lip balm comes in various different flavors including; passion fruit, vanilla bean, summer fruit, sweet mint, honeysuckle honeydew, coconut milk, blackberry nectar, pearl, fresh grapefruit and lemon twist. Each lip balm is packed with antioxidant rich vitamin E, shea butter and jojoba oil. They are also hypoallergenic, paraben free and dermatologist tested. They offer several types of lip balm including organic, visibly soft, shimmer, active protection, organic smooth sticks and multi-packs. For more info, visit evolutionofsmooth.com.
If you’ve been to your local Well grocery or drug store lately, you’ll probably seen sphere-shaped lip balms at the checkout counter. This is the signature look of EOS (Evolution of Smooth) lip balms, and the brand has gained popularity rather quickly in the last few years. Celebrities like Britney Spears, Miley Cyrus and Hilary Duff have even been seen using EOS lip balm, which has made the brand even more appealing to consumers.
Flavors offered by EOS include vanilla mint, which has a sweet taste and pleasant scent. The balm contains vitamin E and other natural ingredients that soothe the lips and prevent aging. Strawberry Sorbet is another popular EOS lip balm flavor, and sells well in the spring and summer. This lip balm contains shea butter to shield the lips from sun damage and is gluten free. There’s also a line of shimmery lip balms in pink and pearl shades that offer a hint of color and continuous shine.
EOS also offers lip balm in the classic stick shape. Flavors include vanilla bean, sweet mint and pomegranate raspberry. Each lip balm has a sweet taste and contains ingredients that are 100% natural and 95% organic.
EOS also has a line of hand lotions in natural scents and shaving creams that soothe and protect the skin. Check out www.evolutionofsmooth.com for more information. EOS lip balm products are also available on Amazon and http://www.ebay.com/bhp/eos-lip-balm online.