Fabletics, a Company that has thrived on Strategy Rather than on Tradition

Systems fail when we choose to adhere to traditions, leaving new approaches entirely unexploited. However, Fabletics, established in 2013 has decided to deviate from the norm. Today, it thrives mainly due to leveraging the power of the crowd as well as using the reverse showroom technique to woo customers. Just like any modern-day company, Fabletics has gotten to appreciate the role that technology plays in doing a profitable business. Bundled up with the will of its executives, Fabletics has emerged as a real competitor against powerful brands like Amazon. Today, Fabletics is worth more than $250 million.

 

Unlike any of its many competitors, Fabletics has succeeded as a company mainly because it has chosen to offer quality products and services to both its male and female customers. Identifying the power that customer reviews hold in marketing any corporation, it has been the agenda of Fabletics to lure in more clients through the positive feedback left by past customers on their portal. Since customer reviews indirectly recommend a corporation to the world, Fabletics has left no stone unturned in exploiting such a promising avenue.

 

Also, Fabletics has been quick at creating newer and better strategies meant to benefit the brand. It is only recently that Fabletics decided to partner with Demi Lovato, a pop star renowned across the globe. For many years, Demi Lovato has fallen in love with the Fabletics wear because they empower women by rebuilding their self-confidence. Demi has always appreciated the fact that Fabletics, through their athleisure brand, has been able to provide fitness attire that can also get worn during casual occasions. Talk of a perfect match! Today, Fabletics is run by Don Ressler, Adam Goldenberg, and Kate Hudson, with Kate Hudson being the brains behind the fashion wear. As an individual with no prior experience in running a business, Kate Hudson has been the drive behind the success of Fabletics.

 

Since joining Fabletics, Kate has always had the interests of the corporation at heart. From day one, Hudson has helped review budgets and design social media strategies that ensure that Fabletics makes profits eventually. Above all, Kate Hudson has always inspired the design team at Fabletics to come up with new trends in fashion that are not unique and appealing to see. If it were not for Fabletics joining hands with the TechStyle Fashion Group, then all actions would be in vain. As a refurbished brand, Fabletics has thrived because it chose to use feedback from customers to its advantage. By identifying flaws in its products, Fabletics has been able to come up with better items.

 

To a large extent, investing heavily in the customer care department has been able to help all Fabletics clients meet their expectations. For the best experience, Fabletics encourages you to take its Lifestyle Quiz, a test tailor made to help you find the right product for your needs. If it’s the yoga, run, gym, or cycle outfit that you so much desire, Fabletics is the company to consider.

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Where Kate Hudson’s Fabletics Differs from Amazon

When Amazon decided to get into the clothing market, they put all clothing retailers on notice. During their run, Amazon has exploded in this niche and commands over 20 percent of all clothing sales online. Even though the majority of other clothing sellers are fighting for whatever scraps Amazon leaves behind, Kate Hudson’s Fabletics is making huge strides to close that gap to the top seller in this space. Looking at it from the point of sales, in just a little over three years, Kate Hudson’s Fabletics has already sold an incredible $250 million in women’s active-wear to the same customers of Amazon.

 

Hudson says her athleisure brand is more than low prices and high-quality, the success of her brand really comes down to the reverse showrooming sales process and her unique membership plan. Take a look inside the Fabletics stores in the local mall, there you are going to see what really is the driving force behind all those enormous sales numbers. Women shopping at this retail store are not being pressured by sales associates, in fact, quite the opposite is happening in this store. These customers are taking a lifestyle quiz, applying for membership trying on all those pieces of workout apparel, and just window-shopping when they have time.

 

The real magic in this formula takes shape when these customers visit the Fabletics e-commerce site. Since they tried on all that apparel in the mall, Fabletics uploads those pieces to the members online profile. Now since the customer already knows the pieces fit, what they wind up doing is buying more pieces than the average shopper. These women will surf the gigantic inventory online for fun new colors, exciting new styles, and try to grab those new arrivals as they are added to the inventory. Unlike shopping for workout apparel at other e-commerce sites, you buy more when you eliminate the guessing from the equation.

 

Look at the time wasted when you are shopping at online clothing retailers like eBay or Amazon. First, you select one item that you think is going to fit, then you have to pay to get it shipped. Even Amazon members pay $80 a year for the privilege of discounted shipping. Once the clothing arrives and doesn’t fit, you have to go back and forth with shipping until it is right. At Fabletics, you get the clothing that you want to fit you perfectly the first time. That means you are out and about with your new apparel this week.

 

Kate Hudson’s Fabletics provides their members with more in the way of perks. Free shipping for online orders, discounts on yoga pants, tank tops, and leggings, and even the assistance of your very own personal shopper. Your shopping assistant will use your quiz answers and buying history to locate one new arrival each moth for buyer consideration. Kate Hudson’s Fabletics may differ in their sales approach compared to Amazon, and it may just be the reason this company is growing at a record pace.

Kate Hudson Runs Fabletics Like a Well-Oiled Machine

Kate Hudson is a woman that pays attention to female consumers. She appears that Hudson is concentrating on what women want. She is certain that consumers are going to be much more inclined to try on clothes and make more purchases when they are inside a Fabletics store location. She knows that there are going to be customers that simply want to get something for a workout process that has occurred at the spur of the moment. Everyone that loses weight during the workout is not going to have time to wait on a shipment in order to continue their work out. This is what Kate Hudson has researched for her marketing plan, and she is addressing the needs of customers in real-time by connecting them to a better process for accessing athletic clothes.

 

The best thing that consumers can do is shop around when they are looking for the best deals. Kate Hudson is armed with the knowledge that there are consumers that are going to compare her brand to others. That is why she is trying to make absolutely sure that she has style and affordability at the top of her list. She knows that the competition is strong, and the new entrepreneurs are at her back. The actress turned entrepreneur realizes that as the leader in the athletic fashion world for women that she has to continue to be innovative. That is why she is also added garments like swimwear – a very unexpected twist – to the Fabletics brand.

 

Thousands of garments are available for the growing Fabletics customer base, and the innovation continues to come. This is one of the things that has allowed Kate Hudson to maneuver her way to the top. She has never backed away from taking the risk that can often set many entrepreneurs back. She is at the design table when the signs are being made. She is also stepping out into the leadership role when it is time to promote the brand. Hudson passionately puts her hands in so many different facets of the company. That makes her aware of every angle where there may be an opportunity to grow. She takes pride in knowing how her Fabletics works, and she wants to make as many people aware of this brand as possible. That is why she continues to work hard and promote the brand as often as she can.