Digital Campaigning with NGP VAN

NGP Van can well be described as a privately owned web hosting and data web organization which has a primary mandate of delivering their services to the American Democratic Party. The database firm has been supporting the Democratic Party campaigns, and also other campaigns organized by non-profit organizations as authorized by the Democratic Party. The NGP Van platform has been providing space for both political and social fundraising, campaign compliance, field organizing, as well as the digital organization. NGP Van Inc was created in 2001, and it was formally known as Voter Activation Network before changing their name in January 2011. NGP Van has been operating from their Head Offices based in Washington, District of Columbia.

NGP Van was in the front line in organizing campaigns for the former United States of America President Barack Obama as well as Elizabeth Warren who is a Senator. The campaign support firm has been offering their hand to leaders with a vision, those who want to change the world with their ideas as well as activities in areas of concern including climate change and education among others. The group has been empowering other organizations regardless of their size with a mission of touching the hearts and minds of their supporters. In 2016 NGP Van also supported Hillary Clinton and Bernie Sanders. Besides their fundraising for political campaigns as well non-profit organization, NGP Van has also been celebrating women, and they recently organized “Day Without A Woman” with a purpose of celebrating women in their organization.

NGP Van has been showing extra efforts in a world that are struggling with diversity by recognizing women and their contributions in the workplace as well as giving back to the women. Their participation in the International Day for Day Without A Woman NGP Van reassures the world of their progressive values as well as their trust in gender justice. As a software firm, NGP Van took the initiative to participate in celebrating women as a way of promoting values of equality in the workplace. It is evident that politicians are using the power of data analytics to understand their voters, and this is precisely what NGP Van has been doing by developing tools which help their clients to know more about their supporters as well as voters. NGP has also recognized about Lesbians, gay, queer, transgender, as well as bisexual and they have developed properties in their software which are LBGTQ amiable.

NGP VAN: Influencing Campaign Process through Incredible Tools

NGP VAN is a political technology provider for both Democratic & Progressive organizations as well as campaigns. It is based in Washington, DC. One of the leading tool that they are using is the Digital 8 that is leading in political fundraising and compliance. Through the Digital 8 tool, more money is raised. Digital 8 is well ground up and built for emails, online, and any social tools with fantastic features. One of the provision in Digital 8 is the targeted email platform. The benefits behind this is discussed in the article. There is good deliverable rates from a team of experts that helps in the campaign with no additional costs to incur. They ensure that messages will reach your supporters at good rates. Secondly, there is a design for automated email series that helps in ushering in the subscribers and followers into the campaign. At the same time, donors can get to re-engage the passive subscribers occasionally. At the same time, there is the provision of easy sign up by supporter, volunteers, or donors to your campaign by one-click actions. Also, it is possible to personalize the emails which mean you can send different content to various email recipients depending with the merge fields, fundraising amounts, and the relationship with a particular supporter for your campaigns. This features is called dynamic ask string & conditional content developing. The fifth benefit is the ActBlue tracker that allows you to access conversations and donation statistics from your ActBlue page to your email dashboard automatically. This is possible with the new tracker feature called the ActBlue. Finally, to improve and raise your impact in clicking the send button, there is the multivariate testing which is easy to use and will enable you to test a maximum of ten tests for effective and maximum control measure.

To effect your campaign and have a great time with your supporters and donors, NGP VAN provides you with the most appropriate tools for campaigning and organizing that will not disappoint you. It allows the candidates to have an easy time to pull together finances for the campaign purposes towards their winning journey for their posts. NGP VAN more so provides the best access for voter information and any access you are in need of as a candidate. It is easy to start and enjoy from the extensive services offered by NGP VAN campaign tools.

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